AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Food & Diet Apps in the UK
An analysis of the UK's leading Food and Diet Tracking apps in Q4 2020 reveals user engagement and download trends. Sensor Tower provides a deeper dive into the data.
As the year 2020 came to a close, health and fitness enthusiasts in the United Kingdom continued to rely on mobile applications to track their dietary habits. Based on data from Sensor Tower, let's examine how the top five food and diet tracking applications performed in the UK during the fourth quarter.
MyFitnessPal: Calorie Counter saw a significant spike in downloads, reaching 47K in the last week of December, compared to 34K at the start of the quarter. Weekly active users, however, showed a declining trend from 1.1M in the last week of September to 1.06M by the end of December. Revenue for the app also experienced a decrease overall, dropping from $192K to $152K in the same period.
NutraTech Ltd's Calorie Counter + demonstrated a more consistent performance, with downloads peaking at 30K in the last week of December after starting the quarter at 17K. The app's weekly active users increased slightly from 94K to 114K by the end of the quarter, while revenue saw an uptick from $89K to $132K.
WeightWatchers: Weight Health also experienced growth in the final week of December, with downloads jumping to 12K from an initial 5.5K. Active users showed a rise from 41K to 46K in the same timeframe, and revenue increased from $43K to $41K by quarter's end.
For Fastic: Fasting & Food Tracker, the end of the quarter brought a notable surge in downloads, reaching 30K in the last week of December, up from 16K at the quarter's start. The app's weekly active users saw a growth from 92K to 99K, and revenue also saw an increase, jumping from $22K to $35K.
Lastly, Lifesum Food Tracker & Fasting ended the quarter on a high note with downloads doubling from 7.5K to 17K. The app's active users displayed a recovery from 121K to 117K, and revenue showed a significant rise from $21K to $33K.
The overall trend for these top food and diet tracking applications in the UK indicates a strong finish to the year, particularly in terms of downloads and weekly active users. For more insights and detailed analytics, Sensor Tower's platform can provide further in-depth analysis.
